Once again, we had the opportunity to work for Dockers in the country by the Seine. This time, we prepared new stores for the brand known for its khaki-colored clothing in Marseille.
The new stores provided us with another opportunity to work in the renowned Printemps department store network. Establishments under this brand, scattered throughout France, are known for their rich product offerings, including luxury items, as well as elegant decor and service. Printemps in Marseille not only offers exceptional shopping experiences but also an unforgettable view of the Marseille port. Brands present in this location include Diesel, Polo, Gerard Darel, and Pepe Jeans.
The Dockers store joined the Marseille Printemps offering in the fall of 2023. Our company handled the production of retail furniture manufacturing, transportation, and assembly, which we carried out on October 5-6, 2023.
Covering an area of 80 square meters, the Dockers monobrand store offers the women’s and men’s collections of the American brand founded in 1986, present in Europe since 1993. We prepared the store in accordance with the prevailing California Cool concept, characterized by features such as natural and ecological materials and bright colors.
We also applied this concept in preparing the second Dockers store in Marseille. It is located in the Avant Cup shopping center, approximately 20 km from the center of the second-largest French city. This modern facility offers 110 boutiques and restaurants. Brands present in Avant Cup include Etam, Levi’s, Zara, Pull & Bear, and Bershka from the Inditex group.
The Dockers store, opened in this location in the second half of October 2023, is a 55-square-meter monobrand store. Our team handled the retail furniture manufacturing, transportation, and assembly, which we carried out on October 12-13, 2023.
We have been implementing the California Cool concept regularly for several years in various locations, including the ECI department store chain in Spain and recently in Lille, France.
Dockers is our long-term client, for whom we have worked not only in Spain and France but also in Belgium and Scandinavian countries.
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Thanks to our longstanding partnership with LPP, we’ve had the opportunity to both observe and participate in the evolution of Reserved's store concept. This article examines how the brand’s stores have transformed over the years and which elements have shaped their current look.
