Once again we have been working for the LPP group in St. Petersburg. This time for Tri-City company we prepared Reserved, Cropp and House stores.
Petersburg is a city in Russia, located in the Neva Delta on the Gulf of Finland. It is the second largest city in the country. Numerously visited by tourists due to number of historic buildings – the Winter Palace, the Emitaż Museum, historic churches.
The new stores of the LPP group are located in the Raduga shopping mall. This is one of the largest shopping and entertainment complexes in St. Petersburg. There are over 250 shops, cafes, restaurants and entertainment venues. There you will find stores of brands such as Crocs, Geox, Intimissimi, Lacoste, Lee, Levi’s, Pandora and many others.
At the same time, we worked on the production of three LPP stores – Reserved, Cropp and House. The first of them has an area of 1760 sq m, the second largest is the House store with 500 sq m, the smallest is Cropp with an area of 460 sq m. The scope of Ergo Store work included retail furniture manufacturing and transport. Works on the assembly of the Reserved store lasted from November 24 to December 14, and the assembly of Cropp and House stores took place beetween November 22 and December 3. Reserved was officially opened on December 23, while Cropp and House – on December 9.
The Cropp and House brands are intended mainly for young people. Shops must also be customized to the nature of the products they sell. Both stores are characterized by industrial interiors and a mix of different finishing materials.
The House store has been designed in accordance with the standard concept of the brand – the floors are light, the walls are imitation of brick and wooden panels. The furniture is made of metal in black. The Cropp store was produced in a completely new concept of the brand’s interior. It is distinguished from previous projects by the use of mainly light colors of materials on the walls and floor. The shop seems to be more spacious and elegant. The implementation of the Reserved store is a classic version of the interior concept, the shop is bright, monochrome and modern.
Russia is a permanent location of our productions for the LPP group. Last year, for the Tri-City company, we prepared, among others, Reserved, Cropp and House stores in Ekaterinburg, Reserved stores in Lipetsk and Saratov, Cropp store in Chelyabinsk, as well as Reserved, Cropp and Sinsay stores in St. Petersburg and Rostov-on-Don. We have been successfully cooperating with LPP for years, producing shops in countries such as Russia, Hungary, Germany, Finland, Slovakia, the Czech Republic, Serbia or Bosnia and Herzegovina.
18.04.2024
For e-commerce, brick-and-mortar stores serve as a way to increase their visibility and offer a richer shopping experience within an omnichannel sales approach.
