06.10.2023
In today’s competitive trade, retailers are constantly seeking innovative ways to attract customers. One of the intriguing strategies often chosen by our clients is the shop-in-shop concept.
This concept involves the creation of dedicated spaces within a larger store where specific manufacturers can showcase their products. However, even more importantly, shop-in-shops aim to create a unique shopping environment. Our client, More & More, understands this perfectly, as we have recently produced three new shop-in-shops (SIS) for them in Germany.
Creating unique shopping spaces is a key element of the shop-in-shop retail strategy. These spaces are not just places to purchase products; they are also environments designed to evoke emotions and engage customers’ senses. With carefully designed interiors, appropriate lighting, decor, and product displays, a distinctive atmosphere can be created that perfectly reflects the brand’s character and products.
Research indicates that shop-in-shops significantly impact customers’ perception. Customers perceive them as more attractive and appealing compared to traditional stores.
One of our clients who often chooses this retail concept is the More & More brand. Just recently, we have prepared three new shops in German cities. The first one is located in the Modenhaus Löbbers in Ibbenbüren. It is one of the oldest department stores in Germany, serving customers shopping needs for 68 years, with stores of such brands as Gant, Marc O’Polo, Hugo Boss, Clinique, Olymp and many more. The new More & More shop covers 32 square meters, and the work on it was completed on July 27, 2023, with the opening just a few days later. Our team was responsible for retail furniture production, transportation, and assembly.
The second More & More SIS can be found in the Wunderschön store in the Forum Hanau shopping center in Hanau. The new retail point occupies 29 square meters and shares space with brands like OPUS, Street One, Esprit, and VILA. The shopping center is located in the heart of Hanau, directly adjacent to the main bus station, making it a frequent stop for travelers. During the production of the More & More shop, which took place on August 31, our team handled furniture production, transportation, and assembly.
The last of the shop-in-shops is situated in the Modehaus Jost shopping center in Bruchsal. It’s a massive department store with a long tradition dating back to the 19th century. You can find many popular brands there, such as Levi’s, Calvin Klein, JOOP!, Mango, Vero Moda, MAC, and many others. The new More & More SIS covers 25 square meters, and the work on it was completed on August 30. Just like with the previous retail points, Ergo Store was responsible for furniture production, transportation, and installation.
The concept of shop-in-shop retail spaces aligns perfectly with the expectations of modern consumers who value convenient and quick shopping experiences. In one place, we want to find everything we need, just like during online shopping.
Recently, for our regular client More & More, we have produced five new shops in Austria, a monobrand store in Austria, dozen of shop-in-shops in different cities in Germany, as well as stores in the Belgian Inno chain and others.
We have collaborated with the brand on their home market in Germany and had the pleasure to execute projects in countries such as Belgium, Switzerland, Finland, and Kuwait.
09.01.2025
The development of technology, the growing importance of sustainability, and shifting customer preferences are the key factors shaping the future of retail. Below, we present the main trends, challenges, and opportunities likely to impact the industry in 2025.
