In the era of dynamic changes in retail, brands are seeking fresh solutions to stand out above the standard. One of the creative approaches is the shop-in-shop concept, which is also embraced by our client More & More. Just recently, we produced 13 new SISs for them in Germany.
Shop-in-shop is a retail model that involves placing a smaller retail space inside a larger store. It is a concept of creating dedicated spaces where manufacturers can showcase their products and build brand recognition. This space is an integral part of a larger store but fully dedicated to a specific brand.
It is not just a place for shopping but also an environment that stimulates the emotions and senses of customers. Carefully designed interiors, proper lighting, and product displays help create an atmosphere that reflects the character of the brand and the offered products. Research confirms that SiSs positively influence customer perception and are considered more attractive compared to traditional stores.
In the case of the new More & More shop-in-shops, Ergo Store emphasizes maintaining a uniform appearance that consistently reflects the brand’s aesthetics. Each store, regardless of location, presents itself in line with the unique style of More & More. Why is it so important?
Recognition: A consistent look builds brand recognition. Customers can easily notice and identify it in different locations.
Brand Control: Standardizing the appearance of stores allows the brand to maintain control over product presentation and atmosphere, crucial for building a consistent brand image.
Shared Experience: A uniform design provides customers with consistent experiences in different stores, increasing loyalty and trust in the brand.
While preparing thirteen More & More shops in Germany, Ergo Store focused not only on functionality but also on consistency and aesthetics in each location. The production, transport, and assembly process were carefully synchronized, enabling the uniform implementation of shop-in-shops. Taking care of every detail, Ergo Store ensured a consistent appearance, so that each shopping place stands out with the unique character of the More & More brand. Thanks to this approach, each of the thirteen stores not only serves commercial functions but also creates a coherent, recognizable brand image, crucial for building customer loyalty and a strong market position.
We have prepared 13 stores in different German locations, starting from Jost Worms (assembly took place on August 25, 2023), and following by Polzek Pfarkirchen (August 25), Baltz BOCHUM (September 1), Weingarten KOLN (September 4), Schneider Dresden NICKERN (September 11), Wunderschon Store Wiesloch (September 18), Wunderschon Schwabisch Hall (September 19), Schneider CHEMNITZ (September 25), Bingen (September 26), Wunderschon Bensheim (September 28), Wunderschon Store Landau (October 10), Pieper Saarlouis (October 11), Galeria GOSLAR (October 11).
All the shops were opened a few days after assembly. Each of them covers approximately 30 square meters. The preparation process included retai furniture production, transportation, and assembly.
The shop-in-shop concept perfectly meets the expectations of modern consumers for whom convenience and speed of shopping are crucial. More & More is a regular client of Ergo Store, with whom we cooperate in various markets, providing not only SiS stores but also monobrand stores.
So far, our cooperation has covered countries such as Germany, Belgium, Switzerland, Finland, and Kuwait. Recently, we produced More & More SiS in Germany, five shops in Austria, Germany, and Belgium, or a monobrand store for in Austria.
02.05.2024
The project in the capital of Austria is a monobrand store located in the Auhof shopping center.
