A unique location – Saint Germain boulevard in Paris and a unique client – the favorite brand of students of prestigious universities – Gant. We remind our project from autumn 2019, when we prepared the flagship Gant store in the heart of the French capital.
In 2019, the American brand celebrated its 70th birthday, and the opening of the flagship store in Paris was part of the strategy aimed at strengthening the position and brand recognition in France.
Gant is recognizable, among others, thanks to its high-quality shirts – for many years it was the only assortment and thus a flagship of the company. After some time, the company offer was expanded with such products as chino pants, polo shirts, t-shirts, as well as accessories – glasses and perfumes. Gant products are eagerly worn by students of prestigious universities. In each collection can be found shirts prepared in collaboration with the elite Yale University.
The interior of the Gant store on Saint Germain boulevard, for preparing which was responsible, among others, our company is kept in natural colors, which allowed for a better exposure of clothing collections. Wall cabinets play an important role in the interior – for the finishing of them we used natural materials, such as oak veneer and solid oak. The attention is also attracted by, prepared by our company, the gray casing of the pole with an illuminated logo. The total area of the shop is 150 sq m.
We encourage you to see for yourself what the Gant interior concept looks like. While being in Paris and visiting the representative Saint Germain, come in to the ground floor of the building at number 174.
18.04.2024
For e-commerce, brick-and-mortar stores serve as a way to increase their visibility and offer a richer shopping experience within an omnichannel sales approach.
