06.11.2025
The summer and autumn of 2025 brought another series of shop productions for the More & More brand in Germany. This is a continuation of projects we have been delivering for the fashion brand on a regular basis since the beginning of 2025. Once again, Berlin was among the cities where we carried out work.
As in previous production series completed for More & More in 2025, all retail spaces were delivered in the shop-in-shop (SiS) format. The surface areas of the newly produced shops ranged from 24 sqm (the shop in Galeria Karstadt Kaufhof in Nuremberg) to 55 sqm (Zinser in Offenburg).
In each location, Ergo Store was responsible for the full project scope – including the production of retail furniture, the secure transportation of equipment, and professional on-site installation. The only exception was the project in Neubrandenburg, where we delivered additional furniture to an existing shop but did not handle the installation.
Installation work was carried out in stages – the first took place at the end of August (Offenburg on 20 August, Villach on 27 August), followed by further openings in September (Berlin on 8 September, Würzburg on 26 September) and October (e.g. Bochum on 14 October).
The Berlin shop was already the second More & More shop-in-shop we produced in the German capital in 2025. Earlier, in April, we produced a shop in Galeria Karstadt Kaufhof.
As part of the summer-autumn production series, we also worked in cities such as Hamburg, Dorsten, Freiburg and Göttingen – a total of eleven locations.
All shops were equipped in line with the official interior concept of the More & More brand. The furniture sets included, among other elements, shelving systems, free-standing garment racks, table sets and wall-mounted fittings. From a production standpoint, all items were standard, system-based furniture elements of the brand concept, with no custom implementations.
This ensured visual consistency for the brand, built on light, neutral colours that create a calm and elegant atmosphere. A distinctive feature in More & More shops remains the steel structural details finished in a subtle, transparent gold lacquer.
The described productions represent another stage in our ongoing partnership with More & More. We regularly manufacture stores for the German brand not only in Germany, but also in other European countries, including Switzerland and Belgium.
Our shared portfolio includes not only shop-in-shops, but also other retail formats – such as showrooms (which we produced in Salzburg, Hamburg and Helsinki), monobrand stores (e.g. four stores produced in Austria in 2025 – in Vienna, Wiener Neustadt, Graz and Villach), as well as outlets.
12.02.2026
Dockers is one of the global apparel brands that Ergo Store has supported for years, delivering brick-and-mortar retail spaces across various parts of Europe. What are the most distinctive features of the brand’s store concept, which until 2025 was part of Levi Strauss & Co.?
