The project in the capital of Austria is a monobrand store located in the Auhof shopping center.
The German brand More & More is our regular client, for whom we mostly prepare shop-in-shops. This time, our team was responsible for the production of a monobrand store – a format in which the entire space is dedicated to products of one brand.
The Auhof Center shopping center, where the More & More store is located, attracts customers with a range of over 150 stores, including brands such as Levi’s, Gerry Weber, ZARA, TK Maxx, and C&A. The More & More store, covering an area of 104.5 square meters, joined the center’s offer on February 15, 2024. Our team was responsible for retail furniture production and transportation.
The store was prepared in accordance with the current brand concept, characterized by subdued colors and modern design. More & More is a brand that provides customers with high-quality clothing of refined style, so the appearance and decor of the store reflect these values.
In the Vienna store, you can find women’s clothing for every occasion – from elegant business stylings to casual outfits for leisure time. To mark the opening, customers could enjoy a 20% discount on all products.
The shop in Vienna is another monobrand store of More & More that we have prepared in Austria. Last spring, we had the opportunity to produce a store in Graz, which is partially located in the basement, giving it a unique character.
However, the dominant format of stores we prepare for the More & More brand is shop-in-shop, and we often carry out such projects in the brand’s native German market.
So far, we have also worked for More & More in countries such as Belgium, Switzerland, Finland, and Kuwait.
Photo: facebook.com/auhofcenter
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