More outlet productions for the Dockers brand in Spain are behind us in 2024. After Madrid and Barcelona, it was time for Alicante and A Coruña.
Outlet stores allow the Dockers brand to reach a broader audience by offering clothing at affordable prices. This is particularly important for customers who value Dockers’ quality but seek more economical purchasing options.
Outlet stores also provide practical benefits for the brand, enabling the sale of older collections, surplus inventory, or products with minor defects that wouldn’t otherwise be sold in regular stores. Customers of outlet centers expect lower prices year-round, allowing Dockers to strategically clear out off-season stock without negatively impacting the perceived value of prices in its main stores.
The Outlet Stores in Alicante is an example of a small but modern outlet center where customers can shop for products from brands such as Levi’s, Adidas, Puma, Guess, and Pepe Jeans.
Opened on October 24, 2024, the Dockers store in this location spans a relatively compact area of 25 square meters and offers both women’s and men’s collections from the Levi Strauss group portfolio. The flagship items in the collection are khaki pants, continually improved and modified. Currently, the manufacturer uses Smart 360 Flex™ technology to ensure better stretchability of these pants.
Our company produced a full set of retail furniture and store fixtures, which we delivered to the location at the beginning of October.
Another Dockers outlet featuring furniture produced by Ergo Store is located in the outlet center in A Coruña, a port city in northwestern Spain, in the autonomous region of Galicia on the Atlantic Ocean. The Styles Outlet houses over 50 brand stores, including global names like Adidas, Nike, Guess, and Geox.
The Dockers outlet here spans 60 square meters and features both men’s and women’s collections from the American brand. We delivered a complete set of furniture and fixtures to the location in the second half of September 2024.
Dockers is one of the global fashion brands that is a long-term client of Ergo Store. Over many years of collaboration, we have prepared various store formats for this client—beyond outlet stores, we have also worked on monobrand stores, shop-in-shops, and showrooms.
In addition to Spain, our portfolio includes projects for Dockers in France and Scandinavian countries.
19.12.2024
Smart retail furniture and equipment combine new technologies with traditional display forms. Advanced solutions, such as motion sensors, touch screens, and RFID systems, enable interaction with customers and collect data about their shopping preferences.
