SIS is called shop-in-shop. It is a commercial solution that does not require as much financial effort as opening monobrand store. It allows you to sell products of a given brand in a store with products of a different brand of a similar profile. This is a great chance to increase sales and brand recognition. Shop-in-shop means number of benefits.
The new More & More stationary store is located in the SiNN shopping center at Berliner Str. 21 in Gütersloh. SiNN is a newly opened shopping mall in West Germany. It covers an area of 4,400 sq m. The shopping center offers a diverse selection of brands, including exclusive ones, such as Hugo Boss, Esprit, Joop, Marc O’Polo, Tommy Hilfiger, Tom Tailor and many others.
The scope of Ergo Store work during production of the More & More shop included retail furniture manufacturing, transport and assembly. Our employees completed the works on July 6, 2021. The shop-in-shop covers an area of 22.5 square meters.
More & More is a brand that specializes in women’s fashion. It is characterized by a boho style, light, airy and romantic stylizations. Boho is the colors of the earth, everything that is closely related to nature. The brand targets its products to women who are not afraid to express their true self. The target is a strong, independent and gentle woman. That is why the commercial spaces designed for More & More are subdued, delicate but with a dose of strong materials and colors. The interior is kept in bright colors – beige, white and gray. The shop furniture has dark colors that add a strong expression to the display. Moreover, their “power” comes from highly geometrized forms. In the bright interior, black marble was used as a color accent. Elegance is added by gold-plated hangers, which additionally emphasize the “femininity” of the store.
We have been cooperating with the More & More brand for years. The list of our productions, include, among others, series of shops in Germany, shop-in-shops in Switzerland and Belgium, as well as stands prepared for the popular fashion fair Panorama Berlin.
Clothing stores have the advantage that they sell their goods against the background of other products of their line. They do not compete in a small space with other big brands. The case is different when it comes to selling cosmetics.
The Sinsay clothing brand store in the Stalchemia retail park in Siedlce is one of the newest Ergo Store projects for our long-term client - the LPP group.