New Ergo Store projects for More & More: a series of shops in Germany

The fall of 2024 marked another series of Ergo Store projects for the German brand More & More in its home market. As a result, we have produced shops in twelve cities, including Dresden, Dortmund, and Magdeburg.

Production of shop-in-shops for the More & More brand

All stores were prepared in the shop-in-shop format, which is the most frequently chosen model for this women’s fashion brand.

More & More shop-in-shops are designed to reflect the brand’s signature aesthetic, ensuring that customers can easily recognize them across different locations. This format enables a swift introduction of new products and allows the brand to test locations without significant financial investment—an important advantage in an era of rapidly changing consumer preferences.

One of the cities where we produced More & More shop-in-shops in the fall of 2024 was Dresden. In this East German metropolitan area, we worked in two locations: Galerie Dresden (where the retail furniture installation was completed on October 25, 2024) and the Wöhrl department store (where the installation was finalized on September 27, 2024).

We also completed projects in other major urban centers, including:

• Dortmund – the largest city in the Ruhr area (shop in Galerie Dortmund)
• Düsseldorf – the capital of North Rhine-Westphalia (Galeria Düsseldorf)
• Magdeburg – the capital of Saxony-Anhalt (a 20 sqm shop-in-shop, sharing retail space with the SiNN brand)

Additional More & More shop-in-shops we prepared in Oberhausen, Bamberg, Passau, Landshut, Speyer, and Wesseling.

All shop-in-shops opened between September and November 2024. In every location, Ergo Store was responsible for the production, transportation, and installation of retail furniture. In three cities—Passau, Landshut, and Dresden—we also dismantled existing stores before installing new furniture tailored to the brand’s latest store concept.

Ergo Store prepares More & More shops in Germany

The fall projects were another installment of our work for More & More in Germany in 2024.

From June to September 2024, we prepared shop-in-shops for the brand in six German cities, while between January and April, we completed projects in twenty smaller locations.

More & More is our long-term client. In addition to Germany, we have delivered shop-in-shops for the brand in Switzerland and Belgium. 

We have also collaborated in Finland and Kuwait, and in recent months, we have completed projects such as the More & More showroom in Brussels and an outlet in Ochtrup.