The More & More shop in Schwabach is another Ergo Store production in Germany.
The world is back to normal and consumer needs are growing. We appreciated the stationary stores for the opportunity to see the product from all sides. For our client, the More & More brand, we have prepared a new shop in Bavaria.
The new shop is located at the Modepark Röther shopping center in Schwabach. It is a chain of medium-sized shopping centers run by the family group Röther Beteiligungs GmbH. This retail chain manages 44 locations in Austria and Germany. There you can find stores of brands such as Tom Tailor, Guess, Adidas, Nike, Skechers, Puma and Vero Moda.
The project was prepared as the so-called shop-in-shop. This is a solution that allows you to sell products of a given brand in a store with products of a different brand, but with a similar profile. The scope of Ergo Store work in this project, included retail furniture manufacturing, transport and assembly. Materials used to prepare the shop were chosen according to the brand’s interior concept introduced in 2020.
To maintain a consistent brand image, the interior is designed in bright colors. The design of the store implies freedom of movement and a sense of spaciousness. Furniture are geometric shapes – rectangular and square without clearly outlined the door. There is no unnecessary moulding here. In the bright interior, black marble was used as a color accent. However, it does not disturb the delicate reception of the shop space. Industrial, golden tubes (hangers) add elegance. The entire interior is decorated in gray colors, which, mixed with a powder pink shade, create a delicate, feminine scenery. The store defines the More & More brand and reflects the target customer – a modern, self-confident woman. The unique character of the shop is created by square elements on the walls, which make a specific mosaic.
Specializing in women’s clothing, the German brand More & More is our client, for whom we have manufactured stores in countries such as Austria, the Czech Republic, Germany, Belgium, Russia and Finland. This year, we have already completed, among others, a series of production in Germany and Belgium.
18.04.2024
For e-commerce, brick-and-mortar stores serve as a way to increase their visibility and offer a richer shopping experience within an omnichannel sales approach.
