What was the production process of the Dockers outlet by Ergo Store in Italy like?

Outlets are popular all over the world, offering customers the opportunity to buy high-quality products at discounted prices. This is extremely tempting for people who want to save money without sacrificing quality.

In times of crisis, outlet stores are a particularly popular choice for customers. Nowadays, more and more outlet centers are being built and one of them is the Castel Guelfo The Style Outlets in Bologna, where we produced the latest store in outlet format for the Dockers brand.

What is the process of outlet production?

The Dockers store is 70 sqm – a standard size for this type of retail space. Our scope of work included retail furniture manufacturing, transportation and installation. The work in Bologna lasted from January 21 to 22, 2023. The end of January saw the official opening of the store.

How to design an outlet store?

The most important step is to determine the target group, knowing the customers’ preferences will help customize the offer and guide the store design. In the case of Dockers’ project in Bologna, the clientele is a woman and a man who appreciate casual and unforced style.

It is worth taking care of an attention-grabbing space. Visually interesting store displays, interesting lighting, unique decorations will help you stand out from the competition and encourage customers to enter the store. Dockers stores are characterized by strong wooden accents and also holiday graphics.

An outlet store often attracts many customers, so it is important to provide a comfortable and welcoming environment for them. The store’s space should be properly laid out to allow easy movement around the store. Comfortable fitting rooms, facilities for the disabled and well-marked sections will help customers feel good and welcome. We took care of all this in our latest implementation in Bologna.

In outlet stores, product presentation plays a key role. Carefully arranged products, well-designed shelves, clear price labels – all these will attract customers’ attention and make it easier for them to make choices.

Why is it worth opening an outlet?

Outlets bring many benefits – not only financial! In addition to low prices, it is worth mentioning the ecological aspect of such solutions. Thanks to outlet stores, products left over from previous seasons or collections do not go to waste, but end up in the hands of interested customers. This gives products a second life and contributes to a more sustainable approach to consumption.

All this makes more people decide to open their own outlet stores. Ergo Store has been helping brands realize this goal for many years. For our regular client Dockers, we have produced three outlet stores in Madrid and Barcelona. The Dockers brand uses the shop-in-shop solution just as often, and we have recently prepared SIS Dockers in Spain or two shops in France. 

We look forward to working with you!