12.07.2023
We have finished the production of the new More & More store in Graz, Austria – the city of dynamically developing trade, including the clothing sector. Our latest production is a monobrand store.
The entire area in the monobrand store is dedicated to products of one brand. Although Ergo Store regularly produces this type of stores, production for More & More was unique because, after a store in Bavaria, it is the second such retail point, after a two-year break, during which the company was focused mainly on the production of shop-in-shops.
The More & More store is located at Sporgasse street in Graz, Austria. It is a charming city nestled in Austria, rich in history, culture, and beautiful landscapes. It serves as the capital and the second-largest city in Styria, one of the nine federal states in Austria.
The city is renowned for its vibrant commercial sector, offering a diverse range of shops and boutiques. In the shopping streets in the heart of Graz, you’ll find exclusive brands, shopping galleries, and boutiques featuring local products. Graz attracts both domestic and international shoppers, offering a wide selection of products and services.
The development of stores in Graz is further supported by investments in commercial infrastructure. New shopping centers and galleries are being built to meet the growing expectations of customers. Innovative design solutions and attractive store layouts create a friendly and unique shopping environment. Graz is an attractive destination for entrepreneurs and store owners, as the city provides favorable conditions for business growth, and the local community is receptive to new brands and innovative store concepts.
The More & More store, designed by Ergo Store, spans an area of 125 square meters and was opened in early May 2023. The new retail space is partially located in the basement, giving the store a distinct character.
Our team was responsible for retail furniture production and transportation. The store was prepared in line with the brand’s new concept, characterized by subdued colors and a modern decor. Designing monobrand stores is a creative process that requires incorporating the unique brand identity. More & More delivers high-quality garments with refined style, so the store’s design had to reflect those values.
More & More, a renowned German brand specializing in fashionable women’s clothing, is one of our longstanding clients. We have collaborated with the brand on their home market in Germany and had the pleasure of executing projects for them in countries such as Belgium, Switzerland, Finland, and Kuwait.
We have also designed monobrand shops for many other well-known brands, such as Sinsay, or Reserved from the LPP group, Dockers, Levi’s, GANT or Palmers.
Photo: Google
09.01.2025
The development of technology, the growing importance of sustainability, and shifting customer preferences are the key factors shaping the future of retail. Below, we present the main trends, challenges, and opportunities likely to impact the industry in 2025.
