We prepared the store of the German fashion brand in the town of Aschaffenburg in Bavaria. This is the first More & More monobrand store prepared by our company after a long break.
Our cooperation with More & More has been very intensive in recent months. In February 2023 alone, we prepared six new brand shops in Germany. These retail points, like the other productions of 2022 and 2023, are shop-in-shops – shops prepared in the retail space of another retailer.
The production in Aschaffenburg, on the other hand, is a monobrand store in which the entire space is dedicated to products from one brand. Although we prepare this type of shop for our clients very often, in the case of More & More this came after a break of about two years, when we focused on the production of shop-in-shops for the brand.
Aschaffenburg is a town of around 70,000 inhabitants in Bavaria with a long history dating back to the fifth century. The More & More shop we produced can be found at Herstellstaße 25 – a shopping street in the town centre, frequented by locals. The 126 sqm store opened on 9 March 2023. Our team was responsible for retail furniture production and transport. The shop was prepared in line with the brand’s new concept, which is dominated by muted colours and modern décor.
The German brand More & More, which specialises in women’s clothing, is our regular client, for which we have so far carried out projects in its home market as well as in countries such as Belgium, Switzerland, Finland and Kuwait.
18.04.2024
For e-commerce, brick-and-mortar stores serve as a way to increase their visibility and offer a richer shopping experience within an omnichannel sales approach.
