Ergo Store produced four More & More stores in Austria

Vienna, Wiener Neustadt, Graz, and Villach – in July 2025, we completed new stores in these Austrian cities for our long-standing client, the German fashion brand More & More.

Production of More & More monobrand stores

All four projects were monobrand stores. The advantage of this retail format is that it allows the brand full control over image, store design, and product presentation. More & More can showcase its complete collections, which is usually not possible in shop-in-shop formats.

The largest of the Austrian stores we delivered is located in the country’s capital – Vienna. The 123 m² store is situated at Mariahilfer Strasse 84, the city’s main shopping street. Inside, the store features furniture produced by our company – including tables, wall-mounted units, free-standing frames, and accessory furniture.

As part of the store fit-out, we also provided smartframes – modern display elements made of lightweight aluminum frames with textile prints stretched over them. In the Vienna store, they were used as carriers for branding images placed above the checkout area. In addition, we designed and supplied a three-dimensional More & More logo, prominently displayed inside the store.

A similar set of furniture and equipment was delivered to other Austrian locations. One of them is Graz – the country’s second-largest and most important city. The More & More store opened there in the Murpark shopping center, known for its modern, eco-friendly architecture, family-friendly facilities, and wide range of fashion brands such as Palmers, TK Maxx, Tom Tailor, and New Yorker. Our project – a 58 m² More & More store – became part of Murpark’s offer in July 2025.

Slightly smaller (58 m² and 55 m² respectively) are the monobrand stores we delivered in Villach and Wiener Neustadt. The ATRIO shopping center in Villach stands out with its striking modern architecture and impressive total area of around 38,000 m². It hosts more than 80 stores (including Tom Tailor, Palmers, TK Maxx, and Vero Moda) and 82 dining establishments. ATRIO also incorporates advanced eco-friendly solutions – it is built on 652 thermally activated concrete piles, which are used to heat and cool the center. This system covers nearly half of its energy needs and significantly reduces CO2 emissions.

The installation of the furniture produced by Ergo Store was carried out between July 10 and 28, 2025. The stores were opened later that same month.

Long-term cooperation between Ergo Store and More & More

More & More has been a long-standing client of Ergo Store, for whom we deliver various retail formats – most often shop-in-shops, but also showrooms, monobrand stores, and outlets.

Our projects are most frequently carried out in Germany, Austria, Switzerland, and Belgium.

Photo: instagram.com/murpark/