29.05.2024
The shop in Straubing, Bavaria, is another monobrand store we have prepared this year for the German brand specializing in women’s clothing.
The store is located in the heart of medieval Straubing, on the historic Ludwig Square. This location is undoubtedly a great advantage for the boutique, as the local market is a tourist attraction of the city and the region, partly due to the presence of the Gothic town hall tower.
The store we prepared covers 135 square meters and was opened on March 15, 2024. Our team was responsible for the production of the furniture, transportation, and installation, which took place from March 8-11, 2024.
As usual with More & More stores, the interior features steel furniture and fittings painted in black and gold-transparent colors. This is part of the concept, whose characteristic elements also include subdued colors and modern design.
The German brand uses these elements in both of its main store formats – shop-in-shops and monobrand stores. However, our client most frequently opts for the former solution, which is reflected in the projects we have conducted. For instance, this year alone, we have produced over 20 More & More shop-in-shops in Germany and Belgium, whereas monobrand stores, such as the one prepared in February 2024 in Vienna, are usually single projects.
More & More is a German clothing brand known mainly for its women’s collections. Founded in 1982 in Starnberg, Germany, it specializes in producing clothes for women, including casual wear as well as more elegant and business styles.
The More & More collections are characterized by high-quality materials, careful craftsmanship, and attention to detail. The brand focuses on modern yet classic designs, making the clothes timeless and suitable for various occasions. In the More & More collections, you can find diverse wardrobe elements, such as dresses, skirts, shirts, sweaters, blazers, and accessories that allow for the creation of complete outfits.
More & More has been our regular client, for whom we have worked primarily in the domestic German market over the years, but also in countries such as Belgium, Switzerland, Austria, Finland, and Kuwait.
12.02.2026
Dockers is one of the global apparel brands that Ergo Store has supported for years, delivering brick-and-mortar retail spaces across various parts of Europe. What are the most distinctive features of the brand’s store concept, which until 2025 was part of Levi Strauss & Co.?
