The store completed the portfolio of our productions for the three-city company prepared in 2022 in the Balkans.
Leskovač is a town of more than 100,000 inhabitants and is called the capital of Serbian cuisine, thanks to the annual festival of grilled meat (Roštiljijada) that takes place here. Kineski Trzni Centar, where we prepared the Sinsay shop, is a small shopping centre where chain clothing brands have not been present before.
The area of the Sinsay store is 964 sq m, and our team was in charge of furniture production, transport and assembly, which we carried out in October/November 2022. The shop opened on 17 November 2022.
Recall that presently the most popular brand in the LPP group, has undergone an evolution from a shop for teenagers to a shopping destination for entire families. The change in target group was also linked to the introduction of a new interior concept, which involves, among other things, simplicity, naturalness and the use of neutral colours to provide a backdrop to the colourful merchandise.
The list of Sinsay shops we have prepared for 2022 in Serbia is long and includes, among others, several stores in the country’s capital Belgrade. Last year, we also worked for the LPP group in the capitals of other Balkan countries – Sarajevo (Bosnia and Herzegovina) and Zagreb (Croatia), as well as in smaller towns in Bosnia and Herzegovina or Serbia.
The Tricity-based LPP is our long-standing client, for whom we have also carried out projects in countries such as Hungary, Germany, Finland, the Czech Republic, Romania, Bulgaria and Poland.
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Thanks to our longstanding partnership with LPP, we’ve had the opportunity to both observe and participate in the evolution of Reserved's store concept. This article examines how the brand’s stores have transformed over the years and which elements have shaped their current look.
